Privacy Policy

We at Pirin — Sharlopov Hotels Ltd. have prepared this privacy policy in order to declare our commitment to guarantee the protection of personal data and to provide public, transparent and clear information about the processing of personal data. This policy contains information on the processing of personal data when using this website.

Please read the policy carefully, as well as familiarize yourself with our general privacy policy posted on our website.

We reserve the right to change the policies we adopt. We will keep up-to-date information about them on our website.

Usage Information

“Usage Information” is data about online activity that does not in itself identify the individual, such as browser type, operating system, most viewed and visited pages and references on our website, entry and exit points, number of form completions, time spent on the page, the most popular keywords used off-site to lead customers to our website, information collected through cookies and other device events, such as system activity. Personal data and usage data may be linked together. Different types of usage data can also be linked together and, once linked, can lead to the identification of a specific person. Also, some usage data may be personal data under applicable law.

“Pirin — Sharlopov Hotels” Ltd. collects the information you provide to us, as well as data on your use of the website and our services offered through it. The information we collect and how we process it depends on how you use and access the website. Some data is collected automatically through the use of cookies and other similar data collection tools over which you have control.

Cases in which we collect data

We collect personal information and usage data about you when you create a request for some of the Services, contact us, otherwise provide your personal information, or when you request other services, such as requesting our newsletter. We collect the information and content you send us when you enter your information in the contact forms on our website, request additional information about a service, and when you enter messages.

We also automatically collect usage data when you visit our website. When you visit the website or use the services, we may receive location information from your mobile device or browser and use it to tailor the services and use of our website to your location.

Information we collect through automated technologies

As you browse and use our website, we may use automatic data collection technologies to process certain equipment, search and trend information, including:

• details of your visits to our website, including traffic data, location data, logs and other communication data and resources that you access and use on the website;
• information about your computer and internet connection, including IP address, operating system and browser type.

We may also use these technologies to collect information about your online activities and through third party websites or other online services.

The information we collect automatically is statistical information and does not include personal information, but we may retain it or link it to personal information we otherwise collect or receive from third parties. This helps us improve our website and provide a better and more personalised service, including allowing us to:

• estimate audience size and usage patterns;
• we store information about your preferences, allowing us to personalize our website according to individual interests;
• speed up your searches;
• We recognize you when you return to our website.

The technologies we use in automatic data collection may include:

1. Cookies (browser cookies)

A cookie is a small text file or package of information stored on the hard drive of your device (computer, mobile device, tablet) when you visit a website. Subsequently, the website server can recover or read the contents of the cookie. Cookies help users to use websites efficiently and make certain functionalities available on these pages (for example, remembering user preferences such as language, settings, font, etc.). Allowing cookies is not absolutely necessary for the website to work, but it is possible to contribute to its better use. You can change your cookie settings or refuse to accept browser cookies by activating the appropriate setting in your browser. However, if you choose this setting, you may not be able to access certain parts of our website. Unless you have set your browser to refuse cookies, our system will issue cookies when you direct your browser to our site. Cookies may be placed by our website (first-party cookies) or by other websites that provide content on our page that you are viewing (third-party cookies).

On this website of “Pirin — Sharlopov Hotels” Ltd. cookies are the following categories:

1.1. Performance cookies— provide statistical information about the use of the site.

_ga— serves to differentiate between different users by assigning a randomly generated customer ID number. It is stored for a period of 2 years.

_gait— serves to limit the pace of requests. Contains a maximum threshold value. It is kept for 10 minutes.

_guide— serves to store and update a unique value for each page visited. Shelf life is one day.

1.2. Functional cookies— allow the provision of enhanced functionality and personalization, such as video and chat. They may be set up by us or by third parties whose services we have added to our site. If you do not allow these cookies, then some or all of the features may not work properly.

_atuvs — connects to the social sharing add-on AddThis, which is typically embedded in websites to enable visitors to share content with a range of networking and sharing platforms. It is kept for 30 minutes.

_has_js — connects to whether the visitor's browser has JavaScript enabled. Stored for one session.

_atuvs — connects to the social sharing add-on AddThis, which is typically embedded in websites to enable visitors to share content with a range of networking and sharing platforms. Stored for 1 year.

_utma - this domain is owned by Google and is associated with user accounts. They are stored for 2 months.

GAPS - this domain is owned by Google and is associated with user accounts. They are stored for 2 months.

LSID - this domain is owned by Google and is associated with user accounts. They are stored for 2 months.

1.3. Targeting/advertising cookies— used to create profiles or to personalize content. Such cookies are often set by third parties.

locus — connects to web plugins provided by AddThis, which site owners embed in their pages or other content so that visitors can create and share links to the content on social networks. They also use the collected data to provide advertisers and marketers with profile information for targeted behavioral advertising. Stores the geolocation of visitors to save the location for sharing. Stored for 1 year.

uvc — connects to web plugins provided by AddThis, which site owners embed in their pages or other content so that visitors can create and share links to the content on social networks. They also use the collected data to provide advertisers and marketers with profile information for targeted behavioral advertising. Stores the geolocation of visitors to save the location for sharing. Stored for 1 year.

id— on Doubleclick (Google). It is used for advertising purposes. Shelf life is 2 months.

dart - used to collect data on the interests of users expressed through the use of the “LIKE” button for the purpose of sending advertising messages. This cookie also identifies the browser that connects to Facebook. The cookie is not associated with an individual Facebook profile of the user. It is stored for a period of 2 months.

lu- used to collect data on the interests of users expressed through the use of the “LIKE” button for the purpose of sending advertising messages. This cookie also identifies the browser that connects to Facebook. It is used to manage the login process, as well as to recognize re-logged-in users. Stored for a period of 2 months.

APICIDE— on Google. The company tracks users extensively through its products and sites and with the numerous technologies embedded in numerous websites around the world. Google uses the data collected from most of these services to profile the interests of web users and to sell advertising space to organizations based on such interest profiles, as well as to align ads to the content of the pages where its customers' ads appear. Shelf life is 2 months. Such a cookie is also used by YouTube, and the information is stored for 2 months.

SSID— on Google. It is used for advertising purposes. Shelf life is 2 months. Such a cookie is also used by YouTube, and the information is stored for 2 months.

NEST— on Google. It is used for advertising purposes. Shelf life is 6 months.

SID — on Google. The cookie is used for advertising purposes. The same is used in combination with the HSID to verify a Google profile and last login time. Shelf life is 2 months. Such a cookie is also used by YouTube, and the information is stored for 2 months.

BILE DUCTS — on Google. The cookie is used for advertising purposes. Shelf life is 2 months. Such a cookie is also used by YouTube, and the information is stored for 2 months.

HSID— on Google. The cookie is used for advertising purposes. It is used in combination with the SID to verify a Google user account and the last login time. Shelf life is 2 months. Such a cookie is also used by YouTube, and the information is stored for 2 months.

LOGIN_INFOYouTube collects user data through videos embedded on websites, which are collected with profile data from other Google services in order to show targeted ads. Stored for 2 years.

PREF YouTube collects user data through videos embedded on websites, which are collected with profile data from other Google services in order to show targeted ads. This cookie is a general Google cookie that stores user preference data and can be used to personalize ads when searching with Google. Shelf life is 4 years.

1.4. Other

CookieLawUserSettings — used by our site and stores information about the user's choices about the cookies they want to be included when using our site. It is stored constantly.

woocommerce_recently_viewed — used by our site for the purpose of storing information about last viewed product information. It is kept for the duration of the session.

Cookie-Law-Bar — used to store the user's choices regarding cookies. It is stored constantly.

1.5. Changes to cookie settings

Most web browsers allow cookies to be placed on the end device by default. Browsers provide the ability to control the cookies used through the settings of the respective browser. More information about cookies can be found at www.aboutcookies.orgor www.allaboutcookies.org. You can also use the cookie management options for your browser (Google Chrome, Microsoft Edge, Mozilla Firefox, Microsoft Internet, Opera, Apple Safari, etc.). You can also find information on the websites of other parties that use information from cookies, for example Google.

2. Flash cookies

Many websites use Adobe Flash Player to deliver videos and content in the form of infographics to their users. Adobe uses its own cookies, which cannot be managed through your browser settings. They are used by Flash Player for the same purposes as other cookies, i.e. to save preferences or track users. Flash cookies function differently than cookies in your web browser. You can control how much information can be stored in this cookie, but you cannot choose what kind of information can be stored.

Some features of our website may work with such locally stored objects (Flash cookies) to collect and store information about your preferences and navigation to, from and on our website. More information on how to control such cookies can be obtained from Adobe.

3. Web Beacons

The pages of our website and our emails may contain small electronic files known as web beacons (also called clear gifs, pixel tags and single-pixel gifs) that allow the company, for example, to count users who have visited these pages or opened an email, as well as for other statistics related to the website (for example, recording the popularity of certain content on websites and checking the integrity of the system and the server).

We do not automatically collect personal information through the above methods, but we may, if necessary, link this information to personal information about you that we collect from other sources or that you provide to us.

Third-party use of cookies and other tracking technologies

On our website, as indicated above in the description of the cookies used, certain content or applications, including advertisements, are served by third parties, including advertisers, ad networks and servers, content providers and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information that is collected may be linked to your personal information or information, including personal information, may be collected about your online activities over time and between different websites and other online services. They may use this information to provide you with interest-based advertising or other content targeted to you.

If you have any questions about advertising or other content directed at you provided by third parties, we advise you to contact the responsible provider directly.

How your information is used

We use the personal information we collect to operate, improve and personalize our website and services, including to provide customer service, personalize our marketing, and detect, prevent and mitigate fraudulent or illegal activities. We may use your personal information as follows:

• to provide you with our services;
• to fulfill any other purpose for which you have provided it;
• to operate, improve and personalize the services we offer;
• for customer service, security, troubleshooting, creating backup and backup copies in connection with the provision of the services;
• to communicate with you by e-mail, telephone or otherwise as authorized by you, to inform you about services, events, etc. ;
• better understand how users access the website and services in order to improve them and respond to user preferences, including customising language and location, personalised help and instructions or providing other answers about users' use of the services;
• to help us develop our new services and improve existing ones;
• to provide consumers with the opportunity for advertising and direct marketing that is more relevant to them;
• to evaluate the effectiveness of and improve advertising and other marketing and promotional activities in connection with the Services;
• for any other purpose with your consent.

Legal grounds for the processing of personal data

The grounds for the processing of personal data that we apply are provided for in Regulation (EU) 2016/679 (General Data Protection Regulation), namely:

- consent— the data subject has given consent to the processing of his personal data for one or more specific purposes; it applies where there is no other reason and, in order to be valid, the consent must comply with the requirements set out in the Regulation;

- Contractual basis— the processing is necessary for the performance of a contract to which the data subject is a party or for taking steps at the request of the data subject prior to the conclusion of a contract;

- compliance with a legal obligation that applies to the controller;

- legitimate interest— the processing is necessary for the purposes of our legitimate interests or those of a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data, in particular where the data subject is a child.

Disclosure of information

We may disclose aggregated information about our users and information that does not identify anyone, without limitation.

We may disclose personal information that we collect or that you provide as described in this privacy policy:

• For contractors, service providers and other third parties we use to support our business and who are contractually obligated to keep personal information and use it only for the purposes for which we disclose it;
• To achieve the purpose for which you provide the information;
• For any other purpose disclosed by us when you provide the information;
• With your consent;
• For Legal Purposes: We may share information we collect from users as necessary to enforce our rights, protect the rights, property or safety of others, or, if necessary, to maintain external audit, compliance and corporate governance functions;
• Corporate Changes — We may transfer information in connection with a merger, sale, acquisition or other change of ownership or control of a company. When any of these events occur, we will make reasonable efforts to notify users before the information is transferred or subject to another privacy policy.

Where we store your personal data

All information that you provide to “Pirin — Sharlopov Hotels” Ltd. is stored on secure servers. We are committed to doing everything possible to protect your personal data.

If you have any further questions about this Privacy Policy, please contact us at: dpo@amatas.euor HERE.

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Right to appeal

You can file a complaint or report to the Commission for Personal Data Protection in one of the following ways:

1. Personally,in paper form — in the registry office of the CPDP at the address: Gr. Sofia 1592, blvd. “Prof. Tsvetan Lazarov” № 2

2. By letterat the address: Gr. Sofia 1592, blvd. “Prof. Tsvetan Lazarov” № 2, Commission for Personal Data Protection.

3. After fax— 029153525.

4. Electronically to the CPDP email (kzld@cpdp.bg). When submitting complaintthus, it must be formed as an electronic document signed with a qualified electronic signature (not scanned!).

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